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January 27, 2005How LO can you GO?On a much, much lighter note... It turns out that Guatemala is now a brand, complete with a logo and a slogan! It took the Guatemalan tourism agency, the Interbrand Corporation, and Estudio C (a graphic design firm) eight months of "international study" and heaven-knows-how-much moola to come up with this winner. According to the PR firm, the logo manages to capture the "mysticism, diversity, authenticity, evolution and closeness that collectively compose Guatemala's core values." Sweeeeeet. I'll let you decide for yourself if this logo reflects the "natural richness and cultural grandeur" of Guatemala. Here's the official Press Release, at the end click on the link to see the new logo. Guatemala Soul of the Earth Jan 25, 05 - Guatemala's Tourist Commission (INGUAT) presented today the new country brand image, "Guatemala, soul of the earth". The logo and slogan were first revealed to the public last night at Guatemala's National Theater after an eight-month international study led by Interbrand Corporation, a company with more than 20 years of experience in branding. INGUAT's objective was to create a logo that would represent a synergy of Guatemala's core values and origin. Research identified that mysticism, diversity, authenticity, evolution and closeness collectively compose Guatemala's core values. These elements are a symbol of variety, centricity and the continuous and timeless movement present in the country. The new brand and phrase will be used for the first time in Madrid, Spain during the International Tourism Fair (FITUR), one of the most important tourism fairs in the world. "Guatemala, soul of the earth, is a powerful tool that will distinguish the country among others in the world," said Willy Kaltschmitt, INGUAT's Tourism Commissioner. "With this image, we hope to be recognized worldwide and invite the world to visit and invest in Guatemala." Guatemala is full of natural richness and cultural grandeur. Its volcanoes, deep lakes and exotic species of flora and fauna together with the warmth and kindness of its people, distinguish Guatemala from other regions of the world. The synergy of its ethnicities and languages make it a country with explosive energy that translates into the evolution of a civilization maintaining its mysticism and authenticity throughout the years. All of these elements balance perfectly; signifying the soul of the earth is in Guatemala. And here it is... THE NEW LOGO!!! Posted by elcanche at January 27, 2005 02:52 PMComments
Rob, If they had only asked you, you could have saved them a lot of time and money. You could have come up with something better! (and it wouldn't have cost millions). I do however like the theme "Guatemala: soul of the earth." With the beauty of the country, and most of it's people, it is very appropiate. However, that beauty is missing from the symbol. Everything in the pics that you have shown, the volcanoes (inactive), the city at sunrise and sunset, and everything inbetween should be represented! Now, if they could make it safer for tourists, I am sure they would see a welcome increase in tourism and recognition as the beautiful country that it is. Or could be... (with some changes in people related jobs). Hmmm... sort of like the U.S.! I agree with Vicki; you probably could have come up with something at least as good and for much less; however, I also agree that I like it (the Soul of the Earth, that is. I do not care for the logo--it is basically colorless. Guatemala is full of color and beauty, and the symbol of the soul should reflect this. Also the soul is full of color and beauty because it is the essence of our being and where our connection to God resides. Posted by: Mom at February 1, 2005 09:20 AM |
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