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Journal

June 03, 2005

Campero Chow Mein

First the coffee...

Then the fried chicken...

Next stop: Guatemalan world domination!

Pollo Campero is spreading its wings

By Sergio De Leon
Associated Press

Guatemalan fast-food chicken giant Pollo Campero said Wednesday it will open a franchise in Shanghai later this year as part of a massive expansion plan to eventually establish 600 restaurants in China and Indonesia.

A national icon in this country and a culinary favorite through much of the rest of Central America as well as parts of Mexico, Pollo Campero opened a restaurant to intense fanfare and hours-long lines in Los Angeles in 2002 and now has 22 U.S. restaurants there and in Houston, Dallas, Washington and New York.

The chain started quickly in the United States because of the large number of migrants from Guatemala and elsewhere in Central America living there who knew and loved the brand. What remains to be seen, however, is whether Pollo Campero can conquer an international market where Central America has little cultural influence.

Read the entire article

Posted by elcanche at June 3, 2005 01:52 PM
Comments

Let's go to one in the city when you're home--
so you don't forget Guate on your vacation. (Only kidding--really, I just want to taste this chicken!

Posted by: Mom at June 3, 2005 02:12 PM

Sure, Mom.

I mean there's nothing like flying 2,000 miles to eat at a fast-food restaurant that's a five-minute walk from my office, but for you...anything!

Actually it would be a fun "double-reverse-with-a-twist culture shock" experience. Let's do it!

Posted by: Rob at June 3, 2005 02:44 PM
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